How To Use Content Marketing Growth Hack Strategies

Hey everyone, this is Brad from UnitedPress.Media, in this article we are going to go over how to use content marketing growth hack strategies and get the most out of your content marketing efforts. It can take a bit of trial and error to find what content marketing strategies work best for your brand and resonate with your brand community. By reading this article we hope to give you a list of options that you can pick and choose from to find the best strategies that will work for your brand objectives.

Discussed in previous articles:

8 Content Marketing Growth Hack Strategies

The following content marketing growth hack strategies will help to strengthen your business, grow a brand community, and increase your return from your content marketing efforts.

How to answer community questions
How to build an email list (Call to action CTA)
How to use social media influencers
How to use tier 1 media
How to use affiliates
How to use SEO, Tags, Hashtags
How to monetize content
How to use 3rd party reviews and testimonials

Content Marketing Strategy: Answer Community Questions

The question being solved:

How to answer community questions as part of a content marketing strategy.

Objective/Outcome:

Rank for things that people in your niche are searching
Provide quality content that helps build your brand reputation as a source for quality niche information
Strengthen and grow a brand community
Increase organic traffic

How:

Listen to your customers to find out what questions they have. Create content based on your findings.
Content can be published to your blog or to third-party sites that allow contributions.
Articles and videos are good forms of content to use to answer community questions

Marketing/Traffic strategy:

Make page rank well using SEO and backlinking
Direct traffic from site content is placed on
Share, Comment, Like with your social accounts
Use influencers to mention and share the content (social boost)
Share to your email list
Network share trade (collaborate with others and share their content for them, and get them to share yours)
Combine with special offers/promotions

Content Marketing Strategy: Email List Build for Newsletter Subscribers

The question being solved:

How to build an email list using content marketing.

Objective/Outcome:

Grow an email list so that it can be used as a tool to share news, promotions, answer questions, new products and services and so on to your customers, fans, and community.

How:

Create valuable quality content (when possible get do-follow backlinks)
Get content placed on reputable sites
Call to action (CTA) – Include an opt-in form
- Pop up
- Text link
- Integrated form
Use giveaways, exclusive content offers, update notifications. Make it worth it to the person to give up their email address.

Marketing/Traffic strategy:

Direct traffic from site content is placed on
Make page rank well using SEO and backlinking
Use influencers to mention and share the content/opt-in form
Combine with special offers/promotions

Content Marketing Strategy: Social Media Influencers

The question being solved:

How to Use Influencers for Content Marketing

Objective/Outcome:

Include a call to action for the influencer to nudge subscribers to act upon
Build brand awareness
Create a relationship with influential people in your niche
Create brand integrated content
Get a third party perspective

How to use content marketing growth hack strategies:

Find influencers who have a strong following and good reputation in your niche
Collaborate with influencers to create valuable brand integrated content
- Video interviews
- Project reviews/explainers
- Sponsorships
- Mentions/Shoutouts
- Contests and giveaways

Marketing/Traffic strategy:

Direct traffic from influencers (Use existing networks that have an audience)
Make content rank well using SEO and backlinking
Use additional influencers to mention and share the content
Share, Comment, Like with your social accounts
Share to your email list
Network share trade (collaborate with others and share their content for them, and get them to share yours)
Combine with special offers/promotions

Content Marketing Strategy: Tier 1 Media + Newsletter & Social Update

The question being solved:

How to Get Tier 1 Media Using Content Marketing (AKA public relations and journalism)

Objective/Outcome:

Strengthen brands reputation
Build brand awareness
Build a strong ‘As seen in section’

How to use content marketing growth hack strategies:

Work with authors/contributors who have posting access to tier 1 sites
Create content or provide talking points for the contributor to include in their content
Content can be either full articles, interview format, quotes, or mentions

Marketing/Traffic strategy:

Direct traffic from site content is placed on
Use additional influencers to mention and share the content
Share, Comment, Like with your social accounts
Share to your email list
Network share trade (collaborate with others and share their content for them, and get them to share yours)
Combine with special offers/promotions

Content Marketing Strategy: Using an Affiliate Program

The question being solved:

How to Use Affiliates for Content Marketing.

Objective/Outcome:

Have affiliates produce content that does not cost you money upfront.
Increase the amount of organic traffic to your money site
Improve your SEO and site metrics by having backlinks directed towards your site by each affiliate

How to use content marketing growth hack strategies:

Create a product of your own and use an affiliate program to track conversions
Get quality affiliates to produce quality content

Marketing/Traffic strategy:

Reach out directly to niche affiliate bloggers
Offer early testing, early information to share, freebies, giveaways

Content Marketing Strategy: SEO, Tags, Hashtags

The question being solved:

How to Use SEO, Tags, and Hashtags as Part of a Content Marketing

Objective/Outcome:

Increase search rankings for articles, videos, and images.
Get more views on content (appear in more categories)

How to use content marketing growth hack strategies:

Publish quality content on your site or a 3rd party site. Include keyword-rich titles, backlinks, images, URL, and keyword density throughout the article. Install a plugin such as YOAST SEO to easily keep track of your SEO score for each piece of content that you write.
When posting content to social media, make use of connection tags and hashtags. Label your content with related tags so that you create ways people can find your content.

Marketing/Traffic strategy:

Make page rank well via search using SEO and backlinking
Use an affiliate program to encourage others to create content with no upfront cost
Focus on attainable keywords and publish content both on your site and on 3rd party sites
Use popular hashtags related to your content
Tag connections
Combine with special offers/promotions

Content Marketing Strategy: Monetize Content

The question being solved:

How to monetize content and create positive ROI.

Objective/Outcome:

Add ways that visitors can buy products or services through the content you release
Monetize content through sponsorships

How to use content marketing growth hack strategies:

Add links to your content that send visitors to your products or services section
Add links to your content that send visitors to affiliate landing pages where you earn commissions from sales
All sponsored posts on your blog
Allow sponsored posts and mentions in your newsletter blasts
Allow keyword backlinks to be integrated into new or existing content

Marketing/Traffic strategy:

Direct traffic from site content is placed on
Direct traffic from influencers (Use existing networks that have an audience)
Make content rank well using SEO and backlinking
Use additional influencers to mention and share the content
Share, Comment, Like with your social accounts
Share to your email list
Network share trade (collaborate with others and share their content for them, and get them to share yours)
Combine with special offers/promotions

Answer community questions build an email list content marketing growth hack strategies How to Use Content Marketing monetize content use affiliates use SEO use social media influencers